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Digital Marketing Online Certificate
Welcome to Marketing for Startups 1.0
Welcome Video (0:48)
Introduction
Why is marketing so important for your business?
What is Marketing for Startups?
Join the Academy of Entrepreneurs Online Community
Facebook Community Group
Complete the Entrepreneurs Profile
Do you know your audience? Who is your ideal customer?
Define your product or service from the customer's point of view
Define the ideal customer for what you sell
Determine the specific benefits your customer is seeking in buying your product
Determine the location of your exact customer
Determine exactly when your ideal customer buys your product or service
Determine your customer's buying strategy
Recommended reading
Activity (0:29)
Case study
Brand Neighbourhood
Color Psychology And Purchasing Influence
Recommended watching
The power of Colours
Men’s and women’s least favorite colors
Recommended watching
How to use psychology to your advantage
Case study
Why?
Logo guide
Our brand values
The millennials
Recommended watching
Guide to photography
Guide to photography
Recommended reading
Activity
Pitch Time
Activity
Recommended reading
How to make business cards
Pitch Time
Competitor analysis and your differentiation
Recommended watching
Activity (0:59)
Recommended reading
Word of Mouth Marketing
Market SWOT Analysis
Market SWOT Analysis
Recommended watching
Marketing
Case study
Activity – Own SWOT (0:14)
Early Adopters
Recommended watching
What is an Early Adopter?
Proto Persona
Value Proposition
Recommended watching
Value Proposition
Recommended watching
Case study 1
Case study 2
Case study 3
Case study 4
Case study 5
Case study 6
Eric Ries Template
Geoff Moore's Template
Vlaskovits & Cooper's Template
Dave McClure's Template
David Cowan's Template
Y Combinator Template
Recommended watching
Value Proposition Instructions
Gains and Pains Tips
Value Creation & Customer Understanding
Activity
Slogan
Activity
Price
What you will learn (0:51)
How to treat price
Recommended reading
Meaning & the importance of Price
Intangible / Perceived added value
Class Activity
Factors to consider
Activity
How To Develop, Implement And Review A Pricing Strategy
How to develop a pricing strategy
The importance of competitor and market pricing
Generating pricing options
Analysing costs, cost attributions and unit margins
Recommended reading
External influences
Researching price influences
Promotion
What you will learn (0:10)
The promotional mix basic tools
3 Major Steps in Target Marketing Process
Market Segmentation
Marketers can follow several positioning strategies
Competitive Advantage
Activity
Class Scheme
Activity
5 Main types of WEBSITES and their differences
How to reduce costs of development? In 4 simple steps
Recommended watching
I need certain software to do
Place
Place
What you’ll learn
Activity
The Marketing Mix - Place
Activity
Key Understandings about Place
Place is Price (and cost!)
Place will determine Sales
Place is Feedback
Collect Place
Quick examples
Activity
how does my product GET to the right place
What Marketing Mix Distribution Channel Can Firms Use?
Functions of a Distribution Channel
Channels Can Have Various Levels
What about Market coverage?
Direct Distribution
Indirect Distribution - Wholesalers
Indirect Distribution - Agents
How to Find the Best Location
Check Your Demographics
Look Your Competitors in the Eye
Do You Need Professional Help?
Recommended Reading
Smart Tips for Lease Negotiations
Knowing What to Ask
Digital Place
Digital Place
Where
How
Where Your Consumer is Looking
Activity
EXTRA, EXTRA!
Recommended watching
SEO
Recommended watching
Google Analytics
Why are analytics important?
Recommended course
Evaluating each component of the Marketing Mix
What will you learn
Achieving the right balance
Macro Environmental Factors
Class Activity PESTEL Analysis
Activity - Marketing Mix (1:29)
Marketing research and strategies
What you will learn (0:10)
Gather Market Information
Importance of Research
Data Types
Activity
Consumer Behaviour
6 Stages
Digital Marketing Channels
What you will learn
Recommended reading
Instagram
Find your core filters
Set your brand colours and stick to them
Try a colour-blocked theme
Get your font right
Accentuate your photos with illustrations
Create brand templates
Integrate your brand images
Make your data visual
Make a great video thumbnail
How to get more followers on Instagram
Activity
10 Instagram Tools to Help You Build Your Following
Recommended courses
Influencer Marketing
Social Media Influencer (0:21)
Social Media Influencers are the New Word of Mouth
Activity
Recommended reading
Proof read before publishing
Recommended watching
Influencer Marketing
Advice
Organic Social Media Marketing
Organic Social Media Marketing
Average Cost
Paid Social Media Marketing
Paid Social Media Marketing
Average Cost
Time to see results
When to use it
Email Marketing
Email Marketing
Average Cost
Recommended watching
Time to see results
Recommended reading
When to use it
Main drawbacks
PPC Advertising
PPC Advertising
Average Cost
Time to see results
When to use it
Main drawbacks
Recommended courses
SEO
SEO
Average Cost
Time to see results
When to use it
Main drawbacks
Nine tips for beginners
SEO tricks
Content Marketing
Content Marketing
Average Cost
Time to see results
When to use it
Main drawbacks
Digital PR
Digital PR
Inverted Pyramid: easy formula to writing and getting attention
Activity
Recommended reading
Guest Publishing
Guest Publishing
Average Cost
When to use it
Affiliate Marketing
Affiliate Marketing
When to use it
Viral/Referral Marketing
Viral/Referral Marketing
Average cost
Case Study
Note
Recommended reading
UX (0:21)
Case study
Public Speaking
Why You Should Consider Public Speaking (0:22)
Video Marketing
Video Marketing
The Declining Cost of Video Creation
Tips
Free Web Tools & Apps
Our Top Topic
Free Writing/Blogging
Finding (Trending) Content (Ideas)
Free SEO + Website Analyzer
Free Images Optimizer
Free Image Editors
Free Email Management
Free Guides & Courses
Free Social Media + Community Management
Free Customer Service Survey
Time to see results
Recommended reading
How strong is your website?
Recommended reading
Online Community & Forum Participation
Online Community & Forum Participation
Average Cost
Time to see results
If all of this sounds overwhelming, don’t panic.
Step 1
How fast does your business need these results?
Who is your audience?
Recommended reading
What’s your budget?
What expertise you have in your team?
Step 2
Step 3
How many channels should I invest in?
Which channels should I invest in?
Step 4
Recommended reading
Class Slides
Full Slides
The End
Thank you for doing Marketing for Startups 1.0 (0:08)
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